Sri Lanka expands ‘Modern Marketing’ – to open ‘New’ Supermarket Chain

Diversified conglomerate Hayleys PLC of Sri Lanka has announced plans to establish a nationwide supermarket chain, marking a major expansion into the country’s modern retail sector.

In a Colombo Stock Exchange (CSE) disclosure, the Group revealed its intention to open 100 strategically located outlets across the island.

“The Group’s entry into this space is expected to further diversify its earnings profile and contribute to long-term financial stability and broad-based stakeholder value creation,” the announcement stated.

Hayleys’ decision comes as Sri Lanka’s macroeconomic indicators improve, urbanization accelerates, and consumer lifestyles become increasingly sophisticated.

The conglomerate believes these factors have created strong potential for growth in the modern retail market.

The move will intensify competition in the sector, which is currently dominated by established players such as Cargills Food City, Keells, and LAUGFS Supermarkets.

Analysts predict that Hayleys’ entry will drive innovation and efficiency, ultimately benefitting consumers through greater choice and competitive pricing.

Industry experts note that the growth of Sri Lanka’s working population, coupled with a rising number of expatriates and tourists, has been a key driver behind the shift from traditional grocery outlets to modern retail experiences.

With its strong corporate reputation and diversified business base, Hayleys’ foray into retail is expected to further strengthen its position as one of Sri Lanka’s most influential business groups—while reshaping the landscape of the nation’s supermarket industry.